![]() Merchants must take into consideration that opening up to payment options such as Carrier Billing or Mobile Money, which have a higher conversion rate than credit cards, is key to entering markets with huge potential. Offering people different payment methods can be the ultimate catalyst to attract and build loyalty with end-users. Localization of payment methods is key to engage an audience and increase revenue. Moreover, each service has an ideal payment method, that can differ from one to another. Each country has its local specificities and within every country, there are different population groups that are demanding, more than ever, to be able to choose how to pay for goods and services. Meanwhile, in Africa, services like YouScribe, a digital library that has just hit 1 million readers in the continent, could benefit from Mobile Money due to the popularity of eWallets in the region.Īll in all, the best payment method is not a single payment method, it’s a combination of all of them to enable users to choose and pay the way they prefer.ĭOWNLOAD THE INFOGRAPHIC Localization of Payment Methods with DCB and eWalletsĬonsidering a single payment method to address every market in the world is not only not effective, but also counterproductive to expand a business. Carrier Billing can make a difference by offering a seamless payment method that is easy to implement and ready to go from day one. In countries like Brazil, where Mobile Gaming has exploded in the last decade, Merchants that want to be present in this very competitive market could benefit from DCB. Juniper Research forecasts that the market size of DCB will grow 11,75% CAGR between 20, from $59.7 billion to $94.2 billion. Meanwhile, on a global scale, Carrier Billing has also become more popular than ever. In this region alone, $697.7bn were transacted with Mobile Money in 2021, a Year-on-Year increase of 40% according to GSMA. Mobile Money services are growing enormously, for example, in Sub-Saharan countries. ![]() The best payment method is the one that fits the needs of a population better. There is no correct answer to the question of which payment option is best, DCB or eWallets. DCB and eWallets, complementary payment options
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